Insights from the article: Consumers are looking for authentic and meaningful social media advocacy from brands. Consumers have bought from brands who have efforts to share and live by their values. A growing segment of Filipinos align themselves to brands that speak about advocacies they care about; As a result, purpose-driven brands receive stronger engagements… Continue reading About Taking a Stand in Social Media
Rushing Your Holiday Social Campaigns
Insights from the article: During the holidays, brands are ramping up their holiday social campaigns to increase their share of sales. The challenge for brands during these times is how to stand out among their competitors; Provide value through relevant information and helpful content will help your brand break through your competitors; Advertise, and invest… Continue reading Rushing Your Holiday Social Campaigns
SEO is Not Just About Words – It’s More About Experiences
TLDR: Websites will need more than just the right concentration of targeted keywords to succeed in highly-competitive niches. Search Engine Optimization, or SEO, requires a holistic approach in improving website user experiences. SEO is both a technical and a creative discipline. Let’s admit it – we all started from a point wherein we had very… Continue reading SEO is Not Just About Words – It’s More About Experiences
I Wish Social Media Marketing is As Easy As The Netflix Show “Emily in Paris”
Yes, it mentions the hit Netflix show, Emily in Paris. Yes, I am going to lament on some of the show’s inaccurate representation of how social media marketing is done. I am also going to rave on some aspects they did right. And no, this is not a blog that reviews the show, but more… Continue reading I Wish Social Media Marketing is As Easy As The Netflix Show “Emily in Paris”