Insights from the article: Store visits are now on the rise in the Philippines and digital marketing will play a great role in influencing this; Marketers need to communicate consistently and confidently to their consumers about announcements, and maintain informative communication lines through instant replies; Introduce your store’s re-opening with an enticing promo Businesses and… Continue reading Digital Marketing to Get Store Visits in the Philippines
Category: Social Media Marketing
Social media marketing has become a core component of digital marketing strategies this decade. Learn more about social media marketing for your small business today.
Digital Marketing Strategy: Performing a Social Media Audit
Insights from the article: Diagnose your current social media performance, and look into your competitors, through a social media audit; There are different metrics for looking into your performance and your competitors’, and understanding these metrics is key for a more sensible diagnosis; Doing a social media audit is a crucial step in developing your… Continue reading Digital Marketing Strategy: Performing a Social Media Audit
Social Media Analytics for Small Businesses in 2021
Insights from the article: Social media analytics is a key component in campaigns. Without analytics, you will not be able to assess our performance. There are hundreds of metrics you need to learn to become adept in social media analytics, but you’ll only need to understand a few to start analyzing your performance; Consider the… Continue reading Social Media Analytics for Small Businesses in 2021
Creating Social Media Calendars for Small Businesses
Insights from the article: Social media calendars allow you to plan your content for the long term. Planning your content lets you see overall themes and focus points, and determine which ones are working as you move forward; There are different formats to creating your own social media calendars for your small business. Consider the… Continue reading Creating Social Media Calendars for Small Businesses
3 Quick Tips for Digital Marketing for Mobile
Insights from the article: Mobile devices is a prevalent category of devices where Filipinos view online content; Use appropriate sizes for your social media content to maximize to keep your visuals in their best and optimal quality. Different platforms will have different size requirements; One of the more crucial website performance metrics is its ability… Continue reading 3 Quick Tips for Digital Marketing for Mobile
Digital Marketing Content Strategies to Dominate Social Search
Insights from the article: Filipinos now search more often via social media to find and connect with brands they are interested in; There are ways to help influence search functionalities in social media through your content, especially using keywords and well-researched hashtags; Create more engaging posts, and capitalize on content that people like to influence… Continue reading Digital Marketing Content Strategies to Dominate Social Search
7 Digital Marketing Resources for Small Businesses
Insights from the article: This article outlines several digital marketing resources for your small business; If you’re challenged in creating a digital marketing strategy, consider outlining what you want to achieve first. Then you will be able to plot out the different steps towards achieving your goals; Check out the end of the blog on… Continue reading 7 Digital Marketing Resources for Small Businesses
About Taking a Stand in Social Media
Insights from the article: Consumers are looking for authentic and meaningful social media advocacy from brands. Consumers have bought from brands who have efforts to share and live by their values. A growing segment of Filipinos align themselves to brands that speak about advocacies they care about; As a result, purpose-driven brands receive stronger engagements… Continue reading About Taking a Stand in Social Media
Rushing Your Holiday Social Campaigns
Insights from the article: During the holidays, brands are ramping up their holiday social campaigns to increase their share of sales. The challenge for brands during these times is how to stand out among their competitors; Provide value through relevant information and helpful content will help your brand break through your competitors; Advertise, and invest… Continue reading Rushing Your Holiday Social Campaigns
I Wish Social Media Marketing is As Easy As The Netflix Show “Emily in Paris”
Yes, it mentions the hit Netflix show, Emily in Paris. Yes, I am going to lament on some of the show’s inaccurate representation of how social media marketing is done. I am also going to rave on some aspects they did right. And no, this is not a blog that reviews the show, but more… Continue reading I Wish Social Media Marketing is As Easy As The Netflix Show “Emily in Paris”