Social media advertising works to amplify the audiences you’re able to reach and engage with. Learn more about social media advertising here.
There is compliance in everything. In running a business. In working as a full-time employee. In renting an apartment. There are rules everywhere. I’ve always made it a point to follow rules, so as not to allow my systems to drive towards chaos. Rules operate systems and systems create order, and order, peace of mind….
The Philippine business landscape is a vibrant tapestry of local gems. Central business districts have become more and more active as they become more accessible to people, resulting to increased business activity. But in today’s digital age, reaching the right professional audience requires more than just a strong online presence. Here’s where a crucial element…
Insights from the article: Meta reported that there will be significant changes in the ad platform’s detailed targeting parameters, removing certain interest topics that reference sensitive topics and unused topics; Ad campaigns will now be forced to pivot to more broader detailed targeting sets; Advertisers need to check their campaigns for potential changes and continue…
Insights from the article: Store visits are now on the rise in the Philippines and digital marketing will play a great role in influencing this; Marketers need to communicate consistently and confidently to their consumers about announcements, and maintain informative communication lines through instant replies; Introduce your store’s re-opening with an enticing promo Businesses and…
Insights from the article: Social media analytics is a key component in campaigns. Without analytics, you will not be able to assess our performance. There are hundreds of metrics you need to learn to become adept in social media analytics, but you’ll only need to understand a few to start analyzing your performance; Consider the…
Insights from the article: Mobile devices is a prevalent category of devices where Filipinos view online content; Use appropriate sizes for your social media content to maximize to keep your visuals in their best and optimal quality. Different platforms will have different size requirements; One of the more crucial website performance metrics is its ability…
Insights from the article: Social media remarketing features allow you to control the flow of users through your different types of content; The theory is that users follow a linear flow, called a funnel, wherein you are consciously filtering people who have the highest intent to buy, and nurturing people through different types of content…
Insights from the article: If you haven’t pivoted your reporting yet from the impact of iOS14 on social media ads, consider the steps below in this article; Aggregated Event Measurement is used to measure engagements from iOS 14 devices. You are allowed to configure the events you want measured; However, when users opt out of…
Insights from the article: This article outlines several digital marketing resources for your small business; If you’re challenged in creating a digital marketing strategy, consider outlining what you want to achieve first. Then you will be able to plot out the different steps towards achieving your goals; Check out the end of the blog on…
Insights from the article: There might be a lot of deterrents to Facebook Advertising for small businesses. Costs and difficulty may be among the top reasons; Facebook Ads is something that you – a business owner – can do by yourself. All you need to learn are the basics of Facebook Ads and you’re good…
