What to Do About Facebook’s Updates on Detailed Targeting in 2022

Insights from the article: Meta reported that there will be significant changes in the ad platform’s detailed targeting parameters, removing certain interest topics that reference sensitive topics and unused topics; Ad campaigns will now be forced to pivot to more broader detailed targeting sets; Advertisers need to check their campaigns for potential changes and continue… Continue reading What to Do About Facebook’s Updates on Detailed Targeting in 2022

A Small Business Guide to Facebook Advertising

Insights from the article: There might be a lot of deterrents to Facebook Advertising for small businesses. Costs and difficulty may be among the top reasons; Facebook Ads is something that you – a business owner – can do by yourself. All you need to learn are the basics of Facebook Ads and you’re good… Continue reading A Small Business Guide to Facebook Advertising