Digital marketing agencies will survive the rise of AI agentic features by shifting from execution-focused services to high-value, human-led strategic advisory roles. While AI automates routine tasks, long-term agency resilience relies on combining deep technical data interpretation (SEO and PPC) with human empathy and contextual business strategy. What Are AI Agentic Features and How Do…
Small businesses can leverage AI to level the playing field by automating repetitive marketing tasks, generating data-driven content, and providing personalized customer support at scale. How can small businesses effectively use AI? By using AI as a force multiplier instead of a replacement for creativity, small teams can enhance efficiency, improve ad performance, and maintain…
This morning I saw LinkedIn posts talking about the new update of Google Analytics 4, detailing how AI Assistants are now a default channel grouping in traffic acquisition reports. These past two years have drastically changed how people search to the point that major platforms are changing their measurements to adapt. It still begs to…
What kind of budget optimization are you using for your ads? Are you using Campaign Budget Optimization (CBO) for omnibus branded ads? Or are you managing your budgets more intently with Ad Set Budget Optimization (ABO)? Do you know when to use CBO vs. ABO in Meta ads? At a basic level, ABO (Ad Set…
Believe me, at some point everyone will need help with digital marketing. And no, this is not a proposition to avail my digital marketing services. I am pausing on this one for now, and focusing on being employed full-time. But to the topic at hand, everyone will need help with digital marketing. I have been…
SEO in the Philippines has changed a lot in recent years, and in fact, the age of AI brought upon a different practice of SEO that specifically helps in being cited by Generative AI platforms. While the techniques and some of the methodologies have changed, and after reading up on the SEO expert that I’ve…
Marketing succeeds when brands are able to tap into culture and communicate stories that resonate with the market. Yes, this lends a lot to the credibility and importance of creativity and storytelling in the marketing field, but without the technical side of Digital Marketing in play, these stories will not even see the light of…
My journey towards learning digital marketing has not been the same as my contemporaries, probably. While a lot of the folks who are prominent in the field now have started in creative fields, pivoting towards digital marketing but through the power of creative storytelling, I started with Email Marketing. And of course content writing, curation,…
When you look at digital marketing as a practice that people do, and a job that includes a whole variety of disciples, then you start thinking about each facet of digital marketing specialty that you can be good at. You can be good at search engine optimization, and bring websites to the top of search…
My years in marketing leads up to a key point in succeeding in marketing and communications – understanding culture requires empathy. Empathy in marketing is crucial in understanding a culture that does not respond, act, and behave the way you do, but appreciating who they are and feeling how they feel about certain things. Empathy…
