Businesses now need social media platforms, especially Facebook, in order to succeed in getting more of their audiences online. Facebook has become intrinsic in the everyday life of Filipinos. But, in order to optimize their reach and engagement, business owners must also now understand how everything about Facebook algorithm for businesses, as it is constantly… Continue reading Facebook Algorithm for Businesses: A Guide to Boosting Your Reach
The Power of Search Volume and Keyword Difficulty in SEO Blog Planning
As a small business owner, you understand the importance of a strong online presence. SEO, or Search Engine Optimization, is an effective and efficient way to achieve a higher and better online presence. By using relevant keywords and writing about topics that your audiences and consumers are most likely to be searching about, you can… Continue reading The Power of Search Volume and Keyword Difficulty in SEO Blog Planning
Google Ads Location Targeting: The Key to Precise Advertising
Google Ads location targeting is a critical component of any successful digital advertising campaign. By meticulously defining where your ads appear, you can significantly improve your small business campaign’s performance and ROI. But why is location targeting so important, and how granular can you get? Location targeting allows you to serve ads about your small… Continue reading Google Ads Location Targeting: The Key to Precise Advertising
SEO for Small Business Websites in 2024
SEO, once a complex digital jargon, is now a must-have for small businesses aiming to thrive online. But with algorithms constantly evolving, how can you use SEO for small business websites and stay relevant among your target audiences? The key lies in understanding how people search. Gone are the days of stuffing keywords into your… Continue reading SEO for Small Business Websites in 2024
How to Set-up Digital Marketing Objectives for your Small Business
What do you want to accomplish with your digital marketing? Consider your digital marketing objectives as your goalposts, and that everything that you are doing should be leading towards reaching these goalposts. This is one of the first questions small business owners like you should ask yourselves when you consider doing digital marketing for your… Continue reading How to Set-up Digital Marketing Objectives for your Small Business
What to Do About Facebook’s Updates on Detailed Targeting in 2022
Insights from the article: Meta reported that there will be significant changes in the ad platform’s detailed targeting parameters, removing certain interest topics that reference sensitive topics and unused topics; Ad campaigns will now be forced to pivot to more broader detailed targeting sets; Advertisers need to check their campaigns for potential changes and continue… Continue reading What to Do About Facebook’s Updates on Detailed Targeting in 2022
Digital Marketing to Get Store Visits in the Philippines
Insights from the article: Store visits are now on the rise in the Philippines and digital marketing will play a great role in influencing this; Marketers need to communicate consistently and confidently to their consumers about announcements, and maintain informative communication lines through instant replies; Introduce your store’s re-opening with an enticing promo Businesses and… Continue reading Digital Marketing to Get Store Visits in the Philippines
Expanded Search Ads Are Going. Maximize Your Responsive Search Ad Campaigns
Insights from the article: By June 2022, advertisers will no longer be able to use Expanded Search Ads for their Search Engine Marketing campaigns; The more dynamic format – Responsive Text Search Ads – will be the default and only option; Advertisers will need to restructure their campaigns to accommodate this newer format by segmenting… Continue reading Expanded Search Ads Are Going. Maximize Your Responsive Search Ad Campaigns
Digital Marketing Strategy: Performing a Social Media Audit
Insights from the article: Diagnose your current social media performance, and look into your competitors, through a social media audit; There are different metrics for looking into your performance and your competitors’, and understanding these metrics is key for a more sensible diagnosis; Doing a social media audit is a crucial step in developing your… Continue reading Digital Marketing Strategy: Performing a Social Media Audit
Digital Marketing Tips for Small Businesses in 2021
Insights from the article: Plan, execute, and pivot. Digital marketing strategies allow you to do digital marketing more methodically and assess your performance along the way; When it comes to considering social media for your business – just do it. If you’re not yet well versed with it, the best way to learn is to… Continue reading Digital Marketing Tips for Small Businesses in 2021