When you look at digital marketing as a practice that people do, and a job that includes a whole variety of disciples, then you start thinking about each facet of digital marketing specialty that you can be good at. You can be good at search engine optimization, and bring websites to the top of search…
My years in marketing leads up to a key point in succeeding in marketing and communications – understanding culture requires empathy. Empathy in marketing is crucial in understanding a culture that does not respond, act, and behave the way you do, but appreciating who they are and feeling how they feel about certain things. Empathy…
Marketing Communications is not just social media planning and content creation. It is not just planning for influencer content. It is not just the events, the marketing collaterals, the pay-per-click ads. Marketing Communications is both the daunting functions of Marketing and the practice of impeccable communications with your target markets. It involves the strategic planning,…
Everyone’s trying to sell you something. It used to only be from television or radio where you encounter ads at home, during primetime. Maybe the occasional magazine lying around with a full page ad displayed. But that was it. The television and radio are very rarely playing at the same time, because that’s too much…
Marketing is about connecting with people on the level of culture. Seth Godin has always derived that success in marketing is related to be able to connect on the level of culture. He’s the one that I referred to, and listened to, when I need general, theoretical guidance on marketing. I am a digital marketer,…
There is compliance in everything. In running a business. In working as a full-time employee. In renting an apartment. There are rules everywhere. I’ve always made it a point to follow rules, so as not to allow my systems to drive towards chaos. Rules operate systems and systems create order, and order, peace of mind….
Culture is a way of life. A realization when I was listening today to blogs on marketing and brand-building is that marketing is always targeted. Throughout the years clients and executives have forced on campaigns to target as wide a market as possible. It is becoming less and less effective to target wider markets. Even…
In the crowded digital landscape, simply having a website isn’t enough. To truly connect with your audience, establish authority, and drive conversions, you need a robust content marketing strategy. Content marketing isn’t just about writing blog posts; it’s a holistic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a…
In today’s digital-first world, showing up prominently in local search results isn’t just an advantage – it’s a necessity for small businesses. When potential customers search for “restaurants near me” or “plumbers in [your city],” are you the first name they see? If not, you’re missing out on a significant stream of highly motivated leads….
In a nation as socially connected as the Philippines, where digital interactions shape purchasing decisions and brand perceptions, your social media presence is not just an add-on – it’s a cornerstone of your digital marketing strategy. However, simply being on social media isn’t enough. To truly leverage these platforms, you need clarity, direction, and measurable…
