As a small business owner, you understand the importance of a strong online presence. SEO, or Search Engine Optimization, is an effective and efficient way to achieve a higher and better online presence. By using relevant keywords and writing about topics that your audiences and consumers are most likely to be searching about, you can…
Google Ads location targeting is a critical component of any successful digital advertising campaign. By meticulously defining where your ads appear, you can significantly improve your small business campaign’s performance and ROI. But why is location targeting so important, and how granular can you get? Location targeting allows you to serve ads about your small…
SEO, once a complex digital jargon, is now a must-have for small businesses aiming to thrive online. But with algorithms constantly evolving, how can you use SEO for small business websites and stay relevant among your target audiences? The key lies in understanding how people search. Gone are the days of stuffing keywords into your…
Digital marketing objectives are the specific, measurable goals your business aims to achieve through online channels — such as increasing brand awareness, generating leads, driving website traffic, or growing sales. For Filipino small businesses, setting clear digital marketing objectives ensures every peso you spend is aligned with a defined outcome. This guide walks you through…
Insights from the article: Meta reported that there will be significant changes in the ad platform’s detailed targeting parameters, removing certain interest topics that reference sensitive topics and unused topics; Ad campaigns will now be forced to pivot to more broader detailed targeting sets; Advertisers need to check their campaigns for potential changes and continue…
Insights from the article: Businesses and establishments are now loosening up their restrictions on store visits, and major cities are now allowing people to move around the metro. Businesses are seeing a strong surge of store patronage after more than a year of restrictions. How are you going to compete with every other store in…
Insights from the article: By June 2022, advertisers will no longer be able to use Expanded Search Ads for their Search Engine Marketing campaigns; The more dynamic format – Responsive Text Search Ads – will be the default and only option; Advertisers will need to restructure their campaigns to accommodate this newer format by segmenting…
Insights from the article: Doing a social media audit is a crucial step in developing your digital marketing strategy. Consider this: if you’re trying to develop a plan that’s intended to beat your competition for branding and overall marketing performance, but if you’re not looking into what you’re doing against your competitors, then you won’t…
Insights from the article: Plan, execute, and pivot. Digital marketing strategies allow you to do digital marketing more methodically and assess your performance along the way; When it comes to considering social media for your business – just do it. If you’re not yet well versed with it, the best way to learn is to…
Insights from the article: Social media analytics is a key component in campaigns. Without analytics, you will not be able to assess our performance. There are hundreds of metrics you need to learn to become adept in social media analytics, but you’ll only need to understand a few to start analyzing your performance; Consider the…