Insights from the article: If you haven’t pivoted your reporting yet from the impact of iOS14 on social media ads, consider the steps below in this article; Aggregated Event Measurement is used to measure engagements from iOS 14 devices. You are allowed to configure the events you want measured; However, when users opt out of…
Insights from the article: This article outlines several digital marketing resources for your small business; If you’re challenged in creating a digital marketing strategy, consider outlining what you want to achieve first. Then you will be able to plot out the different steps towards achieving your goals; Check out the end of the blog on…
Insights from the article: Search Engine Marketing is a solid platform to reach your consumers who are already looking for you online; When your business operates with a website but struggling with getting traffic, you might benefit from running Search Engine Marketing ads to encourage visitors; Search Engine Marketing ads complement your other digital marketing…
Insights from the article: There might be a lot of deterrents to Facebook Advertising for small businesses. Costs and difficulty may be among the top reasons; Facebook Ads is something that you – a business owner – can do by yourself. All you need to learn are the basics of Facebook Ads and you’re good…
Insights from the article: Developing a digital marketing strategy requires identifying your goals and objectives first. This will serve as your guiding light in developing the entire strategy; Single out your target markets, and assign persona profiles to identify their wants and needs. This will help you plan how to communicate with them; Plot out…
Insights from the article: We have identified some simple tips about digital marketing for small businesses; Setting up your Facebook’s instant replies guarantees that there’s always a response when people message you at anytime. This is a viable tactic to engaging your potential customers; It’s okay to boost your posts from time to time. It’s…
Insights from the article: If you’re only exploring digital marketing this year, there’s a lot of opportunity for you. The very best way to learn is for you to first try, and read through the blog; Social media is among the most prevalent digital marketing channels where Filipinos consume content. We are among the longest-spending…
Insights from the article: Consumers are looking for authentic and meaningful social media advocacy from brands. Consumers have bought from brands who have efforts to share and live by their values. A growing segment of Filipinos align themselves to brands that speak about advocacies they care about; As a result, purpose-driven brands receive stronger engagements…
Insights from the article: During the holidays, brands are ramping up their holiday social campaigns to increase their share of sales. The challenge for brands during these times is how to stand out among their competitors; Provide value through relevant information and helpful content will help your brand break through your competitors; Advertise, and invest…
TLDR: Websites will need more than just the right concentration of targeted keywords to succeed in highly-competitive niches. Search Engine Optimization, or SEO, requires a holistic approach in improving website user experiences. SEO is both a technical and a creative discipline. Let’s admit it – we all started from a point wherein we had very…
