Expanded Search Ads Are Going. Maximize Your Responsive Search Ad Campaigns

Insights from the article: By June 2022, advertisers will no longer be able to use Expanded Search Ads for their Search Engine Marketing campaigns; The more dynamic format – Responsive Text Search Ads – will be the default and only option; Advertisers will need to restructure their campaigns to accommodate this newer format by segmenting… Continue reading Expanded Search Ads Are Going. Maximize Your Responsive Search Ad Campaigns

Digital Marketing Strategy: Performing a Social Media Audit

Insights from the article: Diagnose your current social media performance, and look into your competitors, through a social media audit; There are different metrics for looking into your performance and your competitors’, and understanding these metrics is key for a more sensible diagnosis; Doing a social media audit is a crucial step in developing your… Continue reading Digital Marketing Strategy: Performing a Social Media Audit

Digital Marketing Tips for Small Businesses in 2021

Insights from the article: Plan, execute, and pivot. Digital marketing strategies allow you to do digital marketing more methodically and assess your performance along the way; When it comes to considering social media for your business – just do it. If you’re not yet well versed with it, the best way to learn is to… Continue reading Digital Marketing Tips for Small Businesses in 2021

Social Media Analytics for Small Businesses in 2021

Insights from the article: Social media analytics is a key component in campaigns. Without analytics, you will not be able to assess our performance. There are hundreds of metrics you need to learn to become adept in social media analytics, but you’ll only need to understand a few to start analyzing your performance; Consider the… Continue reading Social Media Analytics for Small Businesses in 2021

Creating Social Media Calendars for Small Businesses

Insights from the article: Social media calendars allow you to plan your content for the long term. Planning your content lets you see overall themes and focus points, and determine which ones are working as you move forward; There are different formats to creating your own social media calendars for your small business. Consider the… Continue reading Creating Social Media Calendars for Small Businesses

Facebook Remarketing and Creating Custom Audiences

Insights from the article: Social media remarketing features allow you to control the flow of users through your different types of content; The theory is that users follow a linear flow, called a funnel, wherein you are consciously filtering people who have the highest intent to buy, and nurturing people through different types of content… Continue reading Facebook Remarketing and Creating Custom Audiences

Digital Marketing Content Strategies to Dominate Social Search

Insights from the article: Filipinos now search more often via social media to find and connect with brands they are interested in; There are ways to help influence search functionalities in social media through your content, especially using keywords and well-researched hashtags; Create more engaging posts, and capitalize on content that people like to influence… Continue reading Digital Marketing Content Strategies to Dominate Social Search

What to Expect from a Digital Marketing Agency

Insights from the article: Hiring a digital marketing agency in the Philippines allow you to grow and scale your operations. Focus on the business side while your digital marketing agency focuses on driving people towards your brand; Be meticulous with your contract, and make sure that the scope of work is clear and aligned between… Continue reading What to Expect from a Digital Marketing Agency

Communicating in the New Normal: Addressing the Pandemic’s Many Sensitivities

Insights from the article: The pandemic narrative shows a hopeful tone among Filipinos and this is shown through the many user-generated posts at the start of the lockdowns; Self-care, health and wellness, and strengthened familial partnerships are all common themes from social media posts at the height of restrictions; Because of the restrictions and the… Continue reading Communicating in the New Normal: Addressing the Pandemic’s Many Sensitivities