Insights from the article: Plan, execute, and pivot. Digital marketing strategies allow you to do digital marketing more methodically and assess your performance along the way; When it comes to considering social media for your business – just do it. If you’re not yet well versed with it, the best way to learn is to… Continue reading Digital Marketing Tips for Small Businesses in 2021
Category: Digital Marketing Strategy
3 Quick Tips for Digital Marketing for Mobile
Insights from the article: Mobile devices is a prevalent category of devices where Filipinos view online content; Use appropriate sizes for your social media content to maximize to keep your visuals in their best and optimal quality. Different platforms will have different size requirements; One of the more crucial website performance metrics is its ability… Continue reading 3 Quick Tips for Digital Marketing for Mobile
Facebook Remarketing and Creating Custom Audiences
Insights from the article: Social media remarketing features allow you to control the flow of users through your different types of content; The theory is that users follow a linear flow, called a funnel, wherein you are consciously filtering people who have the highest intent to buy, and nurturing people through different types of content… Continue reading Facebook Remarketing and Creating Custom Audiences
Digital Marketing Content Strategies to Dominate Social Search
Insights from the article: Filipinos now search more often via social media to find and connect with brands they are interested in; There are ways to help influence search functionalities in social media through your content, especially using keywords and well-researched hashtags; Create more engaging posts, and capitalize on content that people like to influence… Continue reading Digital Marketing Content Strategies to Dominate Social Search
What to Expect from a Digital Marketing Agency
Insights from the article: Hiring a digital marketing agency in the Philippines allow you to grow and scale your operations. Focus on the business side while your digital marketing agency focuses on driving people towards your brand; Be meticulous with your contract, and make sure that the scope of work is clear and aligned between… Continue reading What to Expect from a Digital Marketing Agency
Communicating in the New Normal: Addressing the Pandemic’s Many Sensitivities
Insights from the article: The pandemic narrative shows a hopeful tone among Filipinos and this is shown through the many user-generated posts at the start of the lockdowns; Self-care, health and wellness, and strengthened familial partnerships are all common themes from social media posts at the height of restrictions; Because of the restrictions and the… Continue reading Communicating in the New Normal: Addressing the Pandemic’s Many Sensitivities
How the iOS 14 Release Will Affect Your Facebook Ads and What You Can Do
Insights from the article: If you haven’t pivoted your reporting yet from the impact of iOS14 on social media ads, consider the steps below in this article; Aggregated Event Measurement is used to measure engagements from iOS 14 devices. You are allowed to configure the events you want measured; However, when users opt out of… Continue reading How the iOS 14 Release Will Affect Your Facebook Ads and What You Can Do
7 Digital Marketing Resources for Small Businesses
Insights from the article: This article outlines several digital marketing resources for your small business; If you’re challenged in creating a digital marketing strategy, consider outlining what you want to achieve first. Then you will be able to plot out the different steps towards achieving your goals; Check out the end of the blog on… Continue reading 7 Digital Marketing Resources for Small Businesses
5 Signs that Your Small Business Needs Google Search Engine Ads
Insights from the article: Search Engine Marketing is a solid platform to reach your consumers who are already looking for you online; When your business operates with a website but struggling with getting traffic, you might benefit from running Search Engine Marketing ads to encourage visitors; Search Engine Marketing ads complement your other digital marketing… Continue reading 5 Signs that Your Small Business Needs Google Search Engine Ads
Quick Points on Building Your Digital Marketing Strategy for Your Small Business
Insights from the article: Developing a digital marketing strategy requires identifying your goals and objectives first. This will serve as your guiding light in developing the entire strategy; Single out your target markets, and assign persona profiles to identify their wants and needs. This will help you plan how to communicate with them; Plot out… Continue reading Quick Points on Building Your Digital Marketing Strategy for Your Small Business