The Philippine business landscape is a vibrant tapestry of local gems. Central business districts have become more and more active as they become more accessible to people, resulting to increased business activity. But in today’s digital age, reaching the right professional audience requires more than just a strong online presence. Here’s where a crucial element… Continue reading Unleashing the Power of Precision: Mastering LinkedIn Ads Location Targeting for Your Business
Category: Social Media Advertising
Social media advertising works to amplify the audiences you’re able to reach and engage with. Learn more about social media advertising here.
What to Do About Facebook’s Updates on Detailed Targeting in 2022
Insights from the article: Meta reported that there will be significant changes in the ad platform’s detailed targeting parameters, removing certain interest topics that reference sensitive topics and unused topics; Ad campaigns will now be forced to pivot to more broader detailed targeting sets; Advertisers need to check their campaigns for potential changes and continue… Continue reading What to Do About Facebook’s Updates on Detailed Targeting in 2022
Digital Marketing to Get Store Visits in the Philippines
Insights from the article: Store visits are now on the rise in the Philippines and digital marketing will play a great role in influencing this; Marketers need to communicate consistently and confidently to their consumers about announcements, and maintain informative communication lines through instant replies; Introduce your store’s re-opening with an enticing promo Businesses and… Continue reading Digital Marketing to Get Store Visits in the Philippines
Social Media Analytics for Small Businesses in 2021
Insights from the article: Social media analytics is a key component in campaigns. Without analytics, you will not be able to assess our performance. There are hundreds of metrics you need to learn to become adept in social media analytics, but you’ll only need to understand a few to start analyzing your performance; Consider the… Continue reading Social Media Analytics for Small Businesses in 2021
3 Quick Tips for Digital Marketing for Mobile
Insights from the article: Mobile devices is a prevalent category of devices where Filipinos view online content; Use appropriate sizes for your social media content to maximize to keep your visuals in their best and optimal quality. Different platforms will have different size requirements; One of the more crucial website performance metrics is its ability… Continue reading 3 Quick Tips for Digital Marketing for Mobile
Facebook Remarketing and Creating Custom Audiences
Insights from the article: Social media remarketing features allow you to control the flow of users through your different types of content; The theory is that users follow a linear flow, called a funnel, wherein you are consciously filtering people who have the highest intent to buy, and nurturing people through different types of content… Continue reading Facebook Remarketing and Creating Custom Audiences
How the iOS 14 Release Will Affect Your Facebook Ads and What You Can Do
Insights from the article: If you haven’t pivoted your reporting yet from the impact of iOS14 on social media ads, consider the steps below in this article; Aggregated Event Measurement is used to measure engagements from iOS 14 devices. You are allowed to configure the events you want measured; However, when users opt out of… Continue reading How the iOS 14 Release Will Affect Your Facebook Ads and What You Can Do
7 Digital Marketing Resources for Small Businesses
Insights from the article: This article outlines several digital marketing resources for your small business; If you’re challenged in creating a digital marketing strategy, consider outlining what you want to achieve first. Then you will be able to plot out the different steps towards achieving your goals; Check out the end of the blog on… Continue reading 7 Digital Marketing Resources for Small Businesses
A Small Business Guide to Facebook Advertising
Insights from the article: There might be a lot of deterrents to Facebook Advertising for small businesses. Costs and difficulty may be among the top reasons; Facebook Ads is something that you – a business owner – can do by yourself. All you need to learn are the basics of Facebook Ads and you’re good… Continue reading A Small Business Guide to Facebook Advertising
Rushing Your Holiday Social Campaigns
Insights from the article: During the holidays, brands are ramping up their holiday social campaigns to increase their share of sales. The challenge for brands during these times is how to stand out among their competitors; Provide value through relevant information and helpful content will help your brand break through your competitors; Advertise, and invest… Continue reading Rushing Your Holiday Social Campaigns