Digital Marketing Content Strategies to Dominate Social Search

Insights from the article: Filipinos now search more often via social media to find and connect with brands they are interested in; There are ways to help influence search functionalities in social media through your content, especially using keywords and well-researched hashtags; Create more engaging posts, and capitalize on content that people like to influence… Continue reading Digital Marketing Content Strategies to Dominate Social Search

What to Expect from a Digital Marketing Agency

Insights from the article: Hiring a digital marketing agency in the Philippines allow you to grow and scale your operations. Focus on the business side while your digital marketing agency focuses on driving people towards your brand; Be meticulous with your contract, and make sure that the scope of work is clear and aligned between… Continue reading What to Expect from a Digital Marketing Agency

Communicating in the New Normal: Addressing the Pandemic’s Many Sensitivities

Insights from the article: The pandemic narrative shows a hopeful tone among Filipinos and this is shown through the many user-generated posts at the start of the lockdowns; Self-care, health and wellness, and strengthened familial partnerships are all common themes from social media posts at the height of restrictions; Because of the restrictions and the… Continue reading Communicating in the New Normal: Addressing the Pandemic’s Many Sensitivities

How the iOS 14 Release Will Affect Your Facebook Ads and What You Can Do

Insights from the article: If you haven’t pivoted your reporting yet from the impact of iOS14 on social media ads, consider the steps below in this article; Aggregated Event Measurement is used to measure engagements from iOS 14 devices. You are allowed to configure the events you want measured; However, when users opt out of… Continue reading How the iOS 14 Release Will Affect Your Facebook Ads and What You Can Do

7 Digital Marketing Resources for Small Businesses

Insights from the article: This article outlines several digital marketing resources for your small business; If you’re challenged in creating a digital marketing strategy, consider outlining what you want to achieve first. Then you will be able to plot out the different steps towards achieving your goals; Check out the end of the blog on… Continue reading 7 Digital Marketing Resources for Small Businesses

5 Signs that Your Small Business Needs Google Search Engine Ads

Insights from the article: Search Engine Marketing is a solid platform to reach your consumers who are already looking for you online; When your business operates with a website but struggling with getting traffic, you might benefit from running Search Engine Marketing ads to encourage visitors; Search Engine Marketing ads complement your other digital marketing… Continue reading 5 Signs that Your Small Business Needs Google Search Engine Ads

A Small Business Guide to Facebook Advertising

Insights from the article: There might be a lot of deterrents to Facebook Advertising for small businesses. Costs and difficulty may be among the top reasons; Facebook Ads is something that you – a business owner – can do by yourself. All you need to learn are the basics of Facebook Ads and you’re good… Continue reading A Small Business Guide to Facebook Advertising

Quick Points on Building Your Digital Marketing Strategy for Your Small Business

Insights from the article: Developing a digital marketing strategy requires identifying your goals and objectives first. This will serve as your guiding light in developing the entire strategy; Single out your target markets, and assign persona profiles to identify their wants and needs. This will help you plan how to communicate with them; Plot out… Continue reading Quick Points on Building Your Digital Marketing Strategy for Your Small Business

Digital Marketing for Small Businesses in 2022

Insights from the article: We have identified some simple tips about digital marketing for small businesses; Setting up your Facebook’s instant replies guarantees that there’s always a response when people message you at anytime. This is a viable tactic to engaging your potential customers; It’s okay to boost your posts from time to time. It’s… Continue reading Digital Marketing for Small Businesses in 2022

Choosing Your Digital Marketing Platform for Your Business

Insights from the article: If you’re only exploring digital marketing this year, there’s a lot of opportunity for you. The very best way to learn is for you to first try, and read through the blog; Social media is among the most prevalent digital marketing channels where Filipinos consume content. We are among the longest-spending… Continue reading Choosing Your Digital Marketing Platform for Your Business