What kind of budget optimization are you using for your ads? Are you using Campaign Budget Optimization (CBO) for omnibus branded ads? Or are you managing your budgets more intently with Ad Set Budget Optimization (ABO)? Do you know when to use CBO vs. ABO in Meta ads? At a basic level, ABO (Ad Set…
Believe me, at some point everyone will need help with digital marketing. And no, this is not a proposition to avail my digital marketing services. I am pausing on this one for now, and focusing on being employed full-time. But to the topic at hand, everyone will need help with digital marketing. I have been…
SEO in the Philippines has changed a lot in recent years, and in fact, the age of AI brought upon a different practice of SEO that specifically helps in being cited by Generative AI platforms. While the techniques and some of the methodologies have changed, and after reading up on the SEO expert that I’ve…
Marketing succeeds when brands are able to tap into culture and communicate stories that resonate with the market. Yes, this lends a lot to the credibility and importance of creativity and storytelling in the marketing field, but without the technical side of Digital Marketing in play, these stories will not even see the light of…
My journey towards learning digital marketing has not been the same as my contemporaries, probably. While a lot of the folks who are prominent in the field now have started in creative fields, pivoting towards digital marketing but through the power of creative storytelling, I started with Email Marketing. And of course content writing, curation,…
When you look at digital marketing as a practice that people do, and a job that includes a whole variety of disciples, then you start thinking about each facet of digital marketing specialty that you can be good at. You can be good at search engine optimization, and bring websites to the top of search…
My years in marketing leads up to a key point in succeeding in marketing and communications – understanding culture requires empathy. Empathy in marketing is crucial in understanding a culture that does not respond, act, and behave the way you do, but appreciating who they are and feeling how they feel about certain things. Empathy…
Marketing Communications is not just social media planning and content creation. It is not just planning for influencer content. It is not just the events, the marketing collaterals, the pay-per-click ads. Marketing Communications is both the daunting functions of Marketing and the practice of impeccable communications with your target markets. It involves the strategic planning,…
There’s too much noise online, just because of so many digital marketing signals everywhere. Everyone’s trying to sell you something. It used to only be from television or radio where you encounter ads at home, during primetime. Maybe the occasional magazine lying around with a full page ad displayed. But that was it. The television…
Marketing is about connecting with people on the level of culture. Seth Godin has always derived that success in marketing is related to be able to connect on the level of culture. He’s the one that I referred to, and listened to, when I need general, theoretical guidance on marketing. I am a digital marketer,…