Cult = Culture (Not a Blog about Cults)

Culture is a way of life. A realization when I was listening today to blogs on marketing and brand-building is that marketing is always targeted. Throughout the years clients and executives have forced on campaigns to target as wide a market as possible.

It is becoming less and less effective to target wider markets. Even in social media ads, where you technically have the ability to define how broad or scoped your target market. Whether by targeting through the context of your creatives (visual + copy), or defining detailed targeting parameters (all online ad platforms have this in one way or another) – it requires that you are speaking to a specific market that cares about you.

This is where you will then get a larger audience, through ensuring that the minimum viable audience is engaged, converted, and are loyal to you enough to tell their friends about your company.

Then I realized that the term culture can be derived from how cults work. A subset of society, a subculture, but very engaged in niche interests and are very loyal to concepts and ideas that have become solutions to their problems. This is how marketing starts – by understanding a subset of the market who has a problem that your company can solve, you will gain loyal followers who will be happy to convert other people towards your brand.

I am converting the blog from attempting to rank from my blogs, to just making this a column style blog where I can write about my thoughts daily.