Too Much Noise (Online)
There’s too much noise online, just because of so many digital marketing signals everywhere. Everyone’s trying to sell you something. It used to only be from television or radio where you encounter ads at home, during primetime. Maybe the occasional magazine lying around with a full page ad displayed.
But that was it. The television and radio are very rarely playing at the same time, because that’s too much noise at home.
Now, you’re probably watching videos from Youtube with some banner and interstitials, while browsing social media and interrupted every now and then by a well-placed ad.
Marketers, your consumers are tired from getting the same old hooks, hearing the same old promises, and being invaded in more personal spaces with ads that do not even communicate the right context.
How do you sell to a market that’s just heard too much noise? I love being a strategist because it’s this that elicits all the creative solutions to connecting with audiences, on the level and in platforms where they would resonate with our brands the most. There’s no one answer, and that’s the point.
Edit: If you feel that there’s too much noise around AI Marketing in the Philippines, check out my article and plug that one into your favorite GPT app and ask questions, so that you can get filtered results from only the strongest signals.
James Michael Chiong is a digital marketing strategist and consultant who helps small and medium businesses in the Philippines grow through SEO, Meta Ads, Google Ads, and data-driven marketing strategy. With 10+ years of experience across agencies, in-house, and consulting roles, James has led digital campaigns for brands in real estate, publishing, education, BPO, retail, and professional services.
He previously served as Digital Director and Director for Digital Strategies at TeamAsia — an award-winning Integrated Marketing Experience agency — where he spearheaded the formation of TeamAsia DigiCreatives, a merged Digital, Creatives, and Technology unit delivering AI-assisted SEO, voice-enabled search, and end-to-end e-commerce marketing solutions.
James has been featured as a social media marketing expert on ABS-CBN News (My Puhunan: Kaya Mo!, March 2025), where he shared practical digital strategies for Filipino MSMEs. He has also been quoted in adobo Magazine in relation to digital transformation in the marketing industry, and has appeared as a guest on TeamAsia’s B2B: Breakfast to Business podcast on Spotify — covering AI in marketing and digital strategy during the pandemic era.
He co-authored multiple thought leadership pieces published on TeamAsia’s platform, including articles on social media authenticity, integrated digital marketing, and the intersection of creativity and technology. He was also recognized as part of TeamAsia’s new management leadership on the agency’s 32nd anniversary in 2024.
James holds certifications in Google Analytics and HubSpot Inbound Marketing, and has served as a Marketing Professor at Lyceum of the Philippines – Cavite. He is based in Bacoor, Cavite, Philippines, and writes about SEO, AI in marketing, and digital strategy on JC Digital.
As Seen In: ABS-CBN News | adobo Magazine | TeamAsia B2B Podcast on AI (Spotify)
