Marketing Communications is Both Marketing and Communication
Marketing Communications is not just social media planning and content creation. It is not just planning for influencer content. It is not just the events, the marketing collaterals, the pay-per-click ads.
Marketing Communications is both the daunting functions of Marketing and the practice of impeccable communications with your target markets. It involves the strategic planning, and the actual know-how and technical capability of getting your message to your intended audiences. The functions require the bravery of telling a story, and ensuring that your story actually gets told through the right channels.
One does not simply plan a social media campaign and call it Marketing Communications. If that were so, we’d have a lot of undercooked campaigns, and brands undervaluing the discipline.
James Michael Chiong is a digital marketing strategist, and a consultant who helps small and medium businesses in the Philippines grow through SEO, Meta Ads, Google Ads, and data-driven marketing strategy. With 10+ years of experience across agencies, in-house, and consulting roles, James has led digital campaigns for brands in real estate, publishing, education, BPO, retail, and professional services. He previously served as Digital Services Director at TeamAsia and as a Senior Manager for Talent Acquisition at Alorica Philippines. James is based in Bacoor, Cavite and writes about SEO, AI in marketing, and digital strategy for Philippine businesses at jcdigital.xyz.
