Too Much Noise

Everyone’s trying to sell you something. It used to only be from television or radio where you encounter ads at home, during primetime. Maybe the occasional magazine lying around with a full page ad displayed.

But that was it. The television and radio are very rarely playing at the same time, because that’s too much noise at home.

Now, you’re probably watching videos from Youtube with some banner and interstitials, while browsing social media and interrupted every now and then by a well-placed ad.

Marketers, your consumers are tired from getting the same old hooks, hearing the same old promises, and being invaded in more personal spaces with ads that do not even communicate the right context.

How do you sell to a market that’s just heard too much noise? I love being a strategist because it’s this that elicits all the creative solutions to connecting with audiences, on the level and in platforms where they would resonate with our brands the most. There’s no one answer, and that’s the point.