Compliance – in Life and in Digital Marketing
There is compliance in everything. In running a business. In working as a full-time employee. In renting an apartment. There are rules everywhere.
I’ve always made it a point to follow rules, so as not to allow my systems to drive towards chaos. Rules operate systems and systems create order, and order, peace of mind.
When rules are not laid out well, the process of compliance becomes chaotic. Which is weird, because the same activity that’s supposed to help us avoid chaos is the thing that’s chaotic in and by itself.
When rules are not made available, and this is often the case for algorithm updates with Meta and Google, the process of creating compliant campaigns are often error-prone and are not optimized towards ideal results. When rules are announced on the day of their implementation, it becomes difficult for those who are still learning the fundamentals of how these algorithms work to keep up.
This is why I’ve made it a point to learn how these platforms work, in their core, and how they are supporting the business models of the companies that operate them. It’s cynical, but we all know that these platforms are made to make Meta and Google money through advertisers failing to optimize their ads well.
