Email Marketing is Timeless
My journey towards learning digital marketing has not been the same as my contemporaries, probably. While a lot of the folks who are prominent in the field now have started in creative fields, pivoting towards digital marketing but through the power of creative storytelling, I started with Email Marketing. And of course content writing, curation, video editing, and website analytics.
But the core of what I did when I was a senior marketing and communications associate for a US-based SAAS company is to conceptualize and write email drips to sell enterprise software. Part of the strategy is to create the blogs and news articles to be featured in email direct messages, to get people to visit the website and engage with more of our content.
This is my recollection today because email marketing has always been the same, albeit the technology and the email content types changed. But, email marketing has always been personal. It creates a 1:1 connection between your company with your email recipients. It is almost very sales-driven, which starts with the style and composition of your subject line that’s almost a 5-word elevator pitch to read the rest of your email. If you miss the mark on your subject line, people will then have created perceptions about you and the kind of emails you send, and there may be a likelihood that the next ones will not be received well.
Bad emails are intrusions, but good ones are God-send. Good email marketing campaigns almost feel like the perfect message at the right time for your audiences. They’re just impeccably on-time, with the right call-to-action that the person exactly needs. And being this requires that you have curated your database very well down to knowing what they specifically need and how your business can solve their problems, and crafting the right creative copy and images to drive home that action you want them to do.
James Michael Chiong is a digital marketing strategist and consultant who helps small and medium businesses in the Philippines grow through SEO, Meta Ads, Google Ads, and data-driven marketing strategy. With 10+ years of experience across agencies, in-house, and consulting roles, James has led digital campaigns for brands in real estate, publishing, education, BPO, retail, and professional services.
He previously served as Digital Director and Director for Digital Strategies at TeamAsia — an award-winning Integrated Marketing Experience agency — where he spearheaded the formation of TeamAsia DigiCreatives, a merged Digital, Creatives, and Technology unit delivering AI-assisted SEO, voice-enabled search, and end-to-end e-commerce marketing solutions.
James has been featured as a social media marketing expert on ABS-CBN News (My Puhunan: Kaya Mo!, March 2025), where he shared practical digital strategies for Filipino MSMEs. He has also been quoted in adobo Magazine in relation to digital transformation in the marketing industry, and has appeared as a guest on TeamAsia’s B2B: Breakfast to Business podcast on Spotify — covering AI in marketing and digital strategy during the pandemic era.
He co-authored multiple thought leadership pieces published on TeamAsia’s platform, including articles on social media authenticity, integrated digital marketing, and the intersection of creativity and technology. He was also recognized as part of TeamAsia’s new management leadership on the agency’s 32nd anniversary in 2024.
James holds certifications in Google Analytics and HubSpot Inbound Marketing, and has served as a Marketing Professor at Lyceum of the Philippines – Cavite. He is based in Bacoor, Cavite, Philippines, and writes about SEO, AI in marketing, and digital strategy on JC Digital.
As Seen In: ABS-CBN News | adobo Magazine | TeamAsia B2B Podcast on AI (Spotify)
