Businesses now need social media platforms, especially Facebook, in order to succeed in getting more of their audiences online. Facebook has become intrinsic in the everyday life of Filipinos. But, in order to optimize their reach and engagement, business owners must also now understand how everything about Facebook algorithm for businesses, as it is constantly changing.
Understanding the Facebook Algorithm for Businesses
The algorithm is simply a set of rules identified by platforms, in this case Facebook, to serve its users the most relevant content based on their preferences – whether explicitly stated or not. Relevance is a tricky, fickle thing, as it is fleeting, and constantly changing. This is why we need to understand that the Facebook algorithm for businesses requires that the content we produce is aligned with what people may already be searching for or reading about in social media. Understanding this allows you – the small business owner – to reach your target audience and generate significant interactions for your small business.
The Reality: Not Everyone Sees Your Posts
We all want different things, and we want them in different times in our lives.
Why not all of our followers see our content in Facebook is that not every one is interested in our topics at the moment. A common misconception among small businesses is that if they get people to follow their page, they will immediately and automatically be seen by them.
This was true before, to some degree, but is no longer true now. The Facebook algorithm has now become smarter in terms of identifying each user’s preferences, interests, demographics, habits and behaviors, and has in turn, become smarter in identifying posts and content that’s most relevant to them. This means that only a portion of your followers may actually see your posts.
Creating Relevant Content
Who is your target audience? It is key to identifying this first to be able to identify then what it is that they need. That’s where we enter, with developing content that’s relevant to them.
This involves understanding their needs, interests, and pain points. Addressing these means that you will be able to encourage users to engage with your posts, which signals to the algorithm that your content is valuable. This is true for all types of content, whether you’re using mostly organic posts, or ads to boost your reach.
Popular Content Formats on Facebook
To make your content more engaging and shareable, consider incorporating some of these popular formats:
- Videos: Videos are highly effective at capturing attention and driving engagement. Consider creating short, informative videos, tutorials, or behind-the-scenes glimpses of your business.
- Live Videos: Live videos offer a more authentic and interactive experience. Use them to host Q&A sessions, product demonstrations, or special events.
- Images: High-quality images can be a great way to visually represent your brand and products. Use eye-catching graphics and relevant captions to enhance your posts.
- Stories: Facebook Stories are short-form content that disappears after 24 hours. They provide a more casual and personal way to connect with your audience.
- Carousels: Carousels allow you to showcase multiple images or videos in a single post. Use them to highlight product features, share customer testimonials, or tell a story.
Creating a plan and a strategy for your small business allows you to maximize all resources you have for your social media. By understanding the Facebook algorithm and creating relevant, engaging content, you can increase your visibility, build stronger relationships with your audience, and ultimately achieve your business goals. Remember, consistency is key. Regularly posting high-quality content will help you stay top of mind with your followers and improve your overall performance on the platform.
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