Businesses now need social media platforms, especially Facebook, in order to succeed in getting more of their audiences online. Facebook has become intrinsic in the everyday life of Filipinos. But, in order to optimize their reach and engagement, business owners must also now understand how everything about Facebook algorithm for businesses, as it is constantly…
Google Ads location targeting is a critical component of any successful digital advertising campaign. By meticulously defining where your ads appear, you can significantly improve your small business campaign’s performance and ROI. But why is location targeting so important, and how granular can you get? Location targeting allows you to serve ads about your small…
SEO, once a complex digital jargon, is now a must-have for small businesses aiming to thrive online. But with algorithms constantly evolving, how can you use SEO for small business websites and stay relevant among your target audiences? The key lies in understanding how people search. Gone are the days of stuffing keywords into your…
What do you want to accomplish with your digital marketing? Consider your digital marketing objectives as your goalposts, and that everything that you are doing should be leading towards reaching these goalposts. This is one of the first questions small business owners like you should ask yourselves when you consider doing digital marketing for your…
Insights from the article: Meta reported that there will be significant changes in the ad platform’s detailed targeting parameters, removing certain interest topics that reference sensitive topics and unused topics; Ad campaigns will now be forced to pivot to more broader detailed targeting sets; Advertisers need to check their campaigns for potential changes and continue…
Insights from the article: Store visits are now on the rise in the Philippines and digital marketing will play a great role in influencing this; Marketers need to communicate consistently and confidently to their consumers about announcements, and maintain informative communication lines through instant replies; Introduce your store’s re-opening with an enticing promo Businesses and…
Insights from the article: Diagnose your current social media performance, and look into your competitors, through a social media audit; There are different metrics for looking into your performance and your competitors’, and understanding these metrics is key for a more sensible diagnosis; Doing a social media audit is a crucial step in developing your…
Insights from the article: Plan, execute, and pivot. Digital marketing strategies allow you to do digital marketing more methodically and assess your performance along the way; When it comes to considering social media for your business – just do it. If you’re not yet well versed with it, the best way to learn is to…
Insights from the article: Mobile devices is a prevalent category of devices where Filipinos view online content; Use appropriate sizes for your social media content to maximize to keep your visuals in their best and optimal quality. Different platforms will have different size requirements; One of the more crucial website performance metrics is its ability…
Insights from the article: Social media remarketing features allow you to control the flow of users through your different types of content; The theory is that users follow a linear flow, called a funnel, wherein you are consciously filtering people who have the highest intent to buy, and nurturing people through different types of content…
