Insights from the article:
- Mobile devices is a prevalent category of devices where Filipinos view online content;
- Use appropriate sizes for your social media content to maximize to keep your visuals in their best and optimal quality. Different platforms will have different size requirements;
- One of the more crucial website performance metrics is its ability to adapt to different mobile screen sizes. Ensure that your websites are also adaptable.
We Are Social reported that in 2021, 95.5% of all Filipino internet users use mobile devices, and 51.3% of all web traffic from the Philippines use mobile devices to access the internet. This means that as marketers, we need to be creating more digital marketing for mobile devices.
Along with this rise of mobile users, and the fact that the majority of internet users now are using mobile devices, instead of laptops and desktop computers in the previous years, brings along the assumption that Filipinos have become more savvy and have more preference towards mobile marketing.
With majority of us focusing on social media content and ads, how do we ensure that our messaging resonates with people who predominantly use mobile devices? Turns out, social media platforms are already optimized for mobile devices. But as with all things, we have to do our part. Here are some ways to ensure that you’re providing the best experience with your digital marketing for mobile in the Philippines.
Use the Appropriate Image Sizes in Your Digital Marketing for Mobile
This is almost a no-brainer, but there are appropriate sizes for post images that you can follow in order to ensure that all your hard-worked visuals are clear and in high-fidelity. Not only that, but optimally-sized images allow for your text to be more readable.
Normally, we can go safe with a post resolution of 1000 pixels by 1000 pixels for all social media platforms, but that just says that our images will be sized similarly with other brands. Here are some post image sizes you can explore for your favorite social media platforms:
- Instagram landscape photos: 1080 pixels x 566 pixels
- Facebook rectangular posts: 1200 pixels x 630 pixels
- Twitter images: 1024 pixels x 514 pixels
- LinkedIn images: 1200 pixels x 627 pixels
Note that in Twitter and LinkedIn, the sizes shown in the list above are the optimal image sizes for these platforms. Also, when you’re publishing images for stories and ephemeral content, it’s always 1080 pixels x 1920 pixels vertical.
Minimize Social Media Captions for Better Mobile Viewing
We have seen several debates about how long does a caption have to be before we see the “See More” function snip your caption and truncate it to be hidden. But, according to Buzzsumo’s research, there is an increase in a post’s effectivity in terms of getting more engagement. According to them, the ideal caption length is only 50 characters!
But – and we can’t stress this enough – you need to be able to check your engagements from posts with different caption lengths to see how your followers are engaging with your content.
In Instagram, according to Buzzsumo, captions are truncated after 125 characters. So it would be wiser for your Instagram captions to be within these limits, or at least write the hook for your content to fit these limits and compel people to see more of your content.
Ensure Your Website is Optimized for Mobile Devices
Social media platforms, especially Facebook, have enough features to provide enough actions for your customers to fulfill your sales funnel. You can enable people to send you messages, fill out forms, even purchase products from your own ecommerce marketplace – right within Facebook. But, with the algorithm changes enacted after the iOS 14.5 update and how performance is being tracked, experts recommend that driving people to websites are now more viable for performance tracking and remarketing.
If you have to drive people away from Facebook and into external sites, you need to ensure that your website is fully mobile-optimized. When you build your websites with using templates, they’re usually built to be mobile-optimized unless you mess around with the layouts and styles too much. You may need the help of a website developer to fully accomplish this, but you can check your website’s mobile-friendliness (among other things) with Google’s Pagespeed Insights.
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