SEO in the Philippines, in the Age of AI

SEO in the Philippines has changed a lot in recent years, and in fact, the age of AI brought upon a different practice of SEO that specifically helps in being cited by Generative AI platforms.

While the techniques and some of the methodologies have changed, and after reading up on the SEO expert that I’ve followed for decades, I believe that the fundamentals of search remain the same – build credibility, authority, and relevance among your target audiences through your content.

I saw a query that signals how search, and in turn, SEO in the Philippines, have changed.

Queries have become lengthier than the long-tail keywords we have used to prepare for in the last decade. No clicks, singular impressions, and very very niched searches. Now this query might not have resulted to an AI citation (AHREFS and Google Analytics did not record any result from specifically-labelled traffic source), but because of how Generative AI changed how we interface with answer engines, or platforms that answer questions that now includes search engines in its classification, the kinds of queries we need to be preparing for should be very unique, personalized, and reflective of one’s personal expertise. This is contrary to the usual techniques that we used to do to prepare our websites in answering the most common and frequently asked questions among our audiences.

But, regardless of how this aspect of search has changed, we need to still follow the fundamentals of SEO in the Philippines – that our content needs to continue to be credible, that we still need to become authoritative sources of content, and that our content remains to be relevant in our respective fields.

Partly why I switched up my blogging format – from deliberately targeting specific keywords to rank in, to writing very personal thought pieces on digital marketing topics I know about – is because of the change in search behavior. Someone, somewhere might have a thought and wanted to ask something about SEO in the Philippines, they may ask something very specific about the changes that have happened in recent years, and they may find this blog among the cited sources of their Generative AI result.

By publishing clear, and real, thoughts on digital marketing, I may be offering a unique perspective to the universal pool of crawlable content that AI may reference in the future.