What is Your Digital Marketing Specialty?

When you look at digital marketing as a practice that people do, and a job that includes a whole variety of disciples, then you start thinking about each facet of digital marketing specialty that you can be good at.

You can be good at search engine optimization, and bring websites to the top of search rankings and win in being cited via answer engines. You can be the most prolific pay-per-click manager, consistently growing your conversions and maximizing your cost per results via online ads. You can be the most creative social media content planner, and weave stories through social media content that helps your brand become more widely-distributed and well-loved by your audiences.

Indeed, when you think of each of these as things that a digital marketer does, and when you think of respective work areas for different platforms, then you select any of these as your digital marketing specialty. However, I’d like to think that digital marketing is a strategic practice, and a bigger concept that enables brands to take advantage of platforms to reach and delight their audiences. Then, the conversation veers away from having a digital marketing specialty and into a discussion on perspectives towards digital marketing strategy to push different types of brands.